ORGANISERS have released exciting new images of the highly anticipated first Liverpool Boat Show in 2011.
The plans for a 10-day international festival were unveiled last year, now images have been released giving a flavour for the festival.
Marine Industry Events are organising the Liverpool Boat Show for next year and are enjoying the buzz surrounding the event from local businesses and the council alike.
They have described the venue as one of the most architecturally stunning waterfronts in the world.
James Gower, a spokesman for the company said: “There is a clash in the South with the London and Southampton festivals so we were looking for something different.”
Since Liverpool received the 2008 European Capital of Culture status, its reputation as blasted sky high.
Mr Gower said: “There was an overwhelming response and Liverpool was by far the most popular destination.”
Liverpool is a focal for boating in the North West and even hosted the internationally renowned Tall Ships Festival in 2008.
Dubbed the ‘City of Sail’, Liverpool is at the heart of the North West coastline, which has made it the prime location for visitors near and far.
Believed to be a primarily untapped area by the organisers, Marine Industry Events have extremely high hopes for the first year of the show.
They are predicting the show will draw around 100,000 paying visitors who will have access to the Main Marina, and a further 300,000 spectators elsewhere.
They will be able to enjoy a selection of sailing and watersports demonstrations in the Salthouse Dock during the week long show.
There will even be a selection of five VIP floating islands in various different docks.
Major sponsors named to back the event are Virgin Trains, Eastern Airways and Guinness in a hope to promote both national and international interest.
Virgin Trains and Eastern airways will be providing exclusive travel packages for the event.
Rob Mackenzie, managing director of Marine Industry Events, said: “The travel agreements mean exhibitors and visitors will be able to travel from the south coast and London conveniently and for very competitive rates”.
Organisers are hoping that the event will become an annual hit, and expected to spend more than £750,000 on marketing.
Believing that it will establish itself quickly, Liverpool council chief executive Colin Hilton said the 2011 festival would “generate a momentum we can continue into the next decade”.
For more information about the event and sponsors visit http://www.liverpoolboatshow.co.uk/
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